Sabine Heinrich-Kumar

Sabine Heinrich-Kumar (with Goodie Goodie director Stephen Jarnick) directs the Baking and Pastry Arts program at Conestoga College and she’ll be providing expertise and oversight to our bakeries, as well as being on Goodie Goodie's board of directors.

Prior to being at Conestoga Sabine taught at Centennial and George Brown colleges in Canada and has international experience at hotels and restaurants in Germany, Switzerland, England and Dubai.

Meringue Carts

We’ll be selling our yummy French Meringues from these little portable carts. They'll be stocked with individually wrapped product and be at our pop-up shops as well as stores, businesses, schools and events in the KW area.

All of our meringues are priced at less than $2 (for 1 pop or 8-12 kisses)

Meet Elise

Elise is a crocheted doll created by the super-talented Shirl Pequegnat. She’s Amie’s little sister from The French Pastry Works and she represents Goodie Goodie. Elise is also featured on our logo, social media photos and all other promotional materials. You’ll even be able to meet her as a real-life character at our special events!

COMPASS Refugee Centre

We’re super-excited about working with Compass Refugee Centre to hire our young refugee staff (ages 16-30). We’ll train them to bake the items on our menu to our exacting standards. and COMPASS staff will provide translation services as needed. 

The Peace Signs Project

Students photographing the famous (and the not-so-famous) flashing a peace sign to show their commitment to peace

One of the Peaceworks programs (Peaceworks was the non-profit organization that created Goodie Goodie) that received a lot of attention was The Peace Signs Project. Politicians, musicians, school board directors, police/fire chiefs and other community leaders across Canada took part in the project and you can view this amazing collection of photographs by clicking on The Peace Signs Project link.

Our Board of Directors

Clockwise from top left: Sabine Heinrich-Kumar (Director of Conestoga College’s Baking and Pastry Arts program), Ajoa Mintah (Founder and CEO at Four All Ice Cream), Lisa Whitehead (Manager at MCC, The Millionaire’s Daughter and Rhumba), Beth Jones (HR Manager at Trinity Village and HR teacher at Conestoga College) and Stephen Jarnick (Director of Peaceworks and Area Manager at Ports International and Harrods Signature Shops).

Celebrity Ambassadors

Baking For Change

Coming this fall

Baking For Change is the Goodie Goodie video series hosted by our refugee staff, streaming every week starting this fall! Fun, easy recipes you can bake with us at home with ingredients posted in advance our our website.

The “CHANGE” part of our name means that in addition to baking yummy treats you can donate a little money to UNICEF Canada to help make a difference. It’s a great charity that does things like supporting refugees and running the amazing ONE YOUTH program (remember those cool little orange coin boxes on Halloween?) They’ve earned our trust and deserve your support.

Sell your baked goods for a nominal amount to family and friends, or host a baking party and collect a buck or two from everyone attending (just $5 is a great start) Donations can be made to UNICEF through our fundraising page on their website (100% of your gift goes directly to UNICEF). We’re excited about launching such a meaningful community initiative across Canada and really looking forward to sharing our love of baking with all of you.


The United Nations International Children’s Emergency Fund (UNICEF) was established in 1946, in the aftermath of World War II. Their mandate was clear: to help children and young people whose lives and futures were at risk – no matter what role their country had played in the war.

What mattered to UNICEF was reaching every child in need, protecting children’s rights to survive, thrive, and reach their full potential.    

This is the DNA of UNICEF. From the ashes of war to the global challenges that affect millions today, their mandate has never wavered. UNICEF consistently works to protect the rights and well-being of all children. Whoever they are. Wherever they live.

Goodie Goodie on YouTube

Our latest recipe video: Raspberry Lemonade Cupcakes

Inspired by the French film Amelie

Goodie Goodie grew out of The French Pastry Works, a concept inspired by the 2001 film Amelie, starring Audrey Tautou. The original menu included meringues (which we still do) croissants, chocolate eclairs and petit fours but we've moved away from exclusively featuring French baking.

Our Founding Sponsors

Redpath Sugar and Danby Appliances

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14 Commonwealth Street, Kitchener, Ontario, Canada N2E 4K2


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